AI Business Consultant · AI Experience Designer
AI. NO NOISE.
Holistic AI strategy rooted in human experience.
I help nonprofits, health & wellness practitioners, and small businesses adopt AI that actually fits their reality — practical, ethical, and built for humans.
Ground. Befriend. Nurture. Return.
About
My foundation is a decade of hands-on technical work: early healthcare UX and clinical tools, including a side-effects research tool at Sunnybrook Hospital, then years as a full-stack contractor building analytics, BI pipelines, and product systems for international online gaming operators.
That work taught me something many AI conversations miss: technology only matters when it serves the people who have to live with it. So today I focus on AI strategy and experience design for nonprofits, health and wellness practitioners, and small businesses — holistic AI that fits their reality. My approach is practical, no-code first, and rooted in responsible AI principles.
I think about AI not just as a tool, but as a design medium — one that shapes how people feel, decide, and connect. Which is why I don't start with the technology. I start with a seed: the human wish at the heart of the work. I build outward from here.
Honours BSc, Computer Science, University of Toronto.
MIT Big Data & Social Analytics · Oxford Saïd Blockchain Strategy · UofT Rotman Generative & Agentic AI for Business · Microsoft/NetHope AI for Nonprofits
I bring technical depth to strategic conversations and strategic clarity to technical ones.
I help organisations save on manual workflows, put their data to work, grow the business, and gain a competitive advantage with AI tools that earn their place. My solutions start simple and scale as far as your wish requires, yours to own. I also design the AI experience: how the tools are introduced into your organisation, how people feel the difference.
Responsible AI is not a checklist. It is the architecture — from the first decision to the last.
In practice: defaulting to a smaller model that can do the job and to retrieval-augmented generation when possible, so your data is accessed as needed and not used to train the model. Because that is cheaper, more transparent, and keeps you in control of your data. Lean and modular, built on tools you already use. The logic, the boundaries and all the decisions live in plain documents. You own the build and the choice of who works on it.
Every project grows real trees in the Forest through a verified reforestation partner — a small, visible way to account for the environmental cost of the work. Not a perfect solution. A starting direction, tended toward zero.
MINI-CONSULTANT
One question.
To start the conversation. Explore how I work, where AI might help, or whether it fits at all.
Method
Structure that bends to context.
Four movements fitted to your organisational reality. Measured by ROI and by Return on Intention: what the investment returned, and whether the decisions it was built to support are still being made.
THE SEED CYCLE
IN PRACTICE
The Seed Cycle applied to a small nonprofit's donor welcome flow. An illustrative worked example using synthetic data.
Planting the seed of strategic generative thinking — mindfully.
Tools
Interactive tools you can use today.
Self-serve resources designed for real-world constraints. Begin with the Wish Grounder to see which half of your wish a tool can carry. The Return on Intention Meter checks how your implementation idea aligns with the wish. The AI Readiness Mapper reads your situation and returns a plan sized to it.
WISH GROUNDER
Find your starting point.
The two sides of a wish: what the tool can do, what depends on you.
RETURN ON INTENTION METER
Check your alignment.
Five questions. One reading of whether your idea aligns with your wish — functionally and ethically.
AI READINESS MAPPER
Map the road ahead.
An honest read of where you stand, what is in reach, and what to skip.
Services
Consulting for organisations that move at human speed.
AI solutions tailored to what you need and can absorb, built lean: smaller models, fewer moving parts, less friction, less cost.
AI Strategy & Roadmaps
AI readiness assessment and use-case prioritisation: a roadmap with realistic timelines, build-or-buy calls, and a plan sized to you.
Prompt Engineering
Prompt design and context engineering — system prompts, examples and evaluation, so output stays coherent with your brand voice and principles.
Workflow Automation
No-code and low-code automation across the tools you already use, connected so repetitive work runs without you.
Data & Analytics
Data cleanup, reporting pipelines and dashboards — retrieval over your own records, framed for the people who act on them.
AI Experience Design
Adoption and change management: onboarding, staff training and AI literacy, designed so people trust what has been introduced.
AI Policy Development
AI use policy and governance: acceptable use, data boundaries and escalation paths your board, staff and clients can read and understand.
Contact
Let's find your Return on Intention.
Start with a free 30-minute conversation — no pitch deck, no pressure. We will talk through your context and whether working together makes sense.